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September 12, 2006

"I'd like to buy the world a Coke"

Coca Cola returns to Afghanistan
BBC, Sept 11: More than a decade after the Coca Cola bottling plant in Afghanistan was ravaged by artillery fire, the company is back with a gleaming new facility in capital, Kabul. The new bottling plant in the Bagrami Industrial area of Kabul has been set up with $25m, creating jobs for 350 people on a 60,000 square metre site...The facility, which can produce 15 million, 24-bottle cases of the soft drink annually, will initially produce Coke's three most popular brands - Coca Cola, Fanta and Sprite - for the Afghan market.

Incidentally, all of Coca Cola's slogans, including "I'd like to buy the world a Coke," can be found here. It's quality reading (how about "Whenever you see an arrow, think of Coca-Cola" from 1909 or "Don't wear a tired, thirsty face" from 1933, or "The happy symbol of a friendly way of life" from 1945...)

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