A softer, cuddlier Blackwater
On Monday, the Times reported that Blackwater changed its logo "from macho to corporate." A company spokesmen says the decision was taken long before the Sept 17 incident. Sure...
As the Times reports:
The rifle-scope crosshairs so obvious in the old Blackwater logo have been reduced to a set of horizontal elipses that bracket, but no longer enclose, the paw print, which has also changed to more closely resemble an actual bear-paw imprint. The original Blackwater logo had thick white serif lettering draped over the crosshairs on a menacing black field. The new logo separates the image and the letters, which now appear in buttoned-down sans-serif black and slightly italicized on a white field.
Wired's Danger Room is not impressed, but has taken on some of the hard work for Blackwater. Readers have created six options for Blackwater's new look. Go weigh in on your favorite...


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